Research & Data
ORIGINAL RESEARCH
Dynamic pricing is industry standard, but almost no one keeps a time-stamped record of what those rate changes actually did. We do. Every two hours. Every day. Our systems capture within-day rate movements alongside occupancy, ADR, RevPAR, revenue, and other KPIs, giving us a proprietary dataset to study pricing as it really happens — within a day, across properties, and across time.
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Here's a selection of what our analysis has uncovered, shared for your consideration as a look into some of the research behind our approach.
Does Chasing Occupancy With Rate Cuts Help the Bottom Line?
The full report, "Mythbusting the Discount," is available below.
Raising Prices Late in the Day and the Bottom Line
The full report, "Mythbusting the Discount," is available below.
Mythbusting the Discount → Sales → Revenue Trap
The Case for an Aggressive Rate Posture and Pricing Courage
A matched, property-by-property look at what happened after rate cuts in a historical-run log test.
Does cutting rates fill rooms?
and do those cuts pay for themselves?
Evidence from 16,823 intraday rate changes and ten years of STR data